Once upon a time... a long, long time ago in a decade far, far away a COG or HG game would be published.
Readers would buy it, the wider IF community would too. Strangers might stumble on it in passing, read it and join the community.
You've heard it argued that "the community was small before Tumblr", "we need tumblr to market these games since CoG doesn't".... and I really don't think that's the case... Take a look at the top sellers for Feb 2018 (6 months after Wayhaven's WIP began) and 2023
So out of FIFTEEN games, a third used Tumblr or a patreon before publishing. In actuality most of these are series- combining these means that only THREE of the top selling authors did (EDIT: FOUR, I forgot ZE:SH still gets DLC, patreon was added around 2018 but after the initial ranking)
Profits at around the same rate shows that the crowd outside of Tumblr is just as large. If you really needed a Tumblr to advertise, then these 2018 list games published before the Tumblr craze, wouldn't still be on the list.
This new audience insulates themselves from joining the wider IF community and mostly keep to tumblr. Since they don't frequent the forums or elsewhere, you have to go to tumblr to reach them.
But you don't need to, I've already shown how most of the top games never had any tumblr marketing. The earlier IF audience will likely still buy your game.
Why do we promote Tumblrs? it isn't to market the games, it's to market the patreons.
Readers would buy it, the wider IF community would too. Strangers might stumble on it in passing, read it and join the community.
You've heard it argued that "the community was small before Tumblr", "we need tumblr to market these games since CoG doesn't".... and I really don't think that's the case... Take a look at the top sellers for Feb 2018 (6 months after Wayhaven's WIP began) and 2023
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| KEY * Fell off list * No Patreon or Tumblr * No Patreon, Tumblr, Made before 2018 6 of the top 10 games were made before Tumblr promotion. 7 in the top 15 |
Luckily, we can track the first two million dollars paid out to CoG authors.
(To note, while Dan & Adam began CoG in 2009, Choice of Dragons didn't release till 2010. Also, the first few games were made by a bunch of their friends... it really didn't kick off till about 2012
The first million was reached in December 2018 ... 6 years after things kicked off, or 8 years since the true start
The second was reached in January 2023 ... 5 years after the first
(To note, while Dan & Adam began CoG in 2009, Choice of Dragons didn't release till 2010. Also, the first few games were made by a bunch of their friends... it really didn't kick off till about 2012
The first million was reached in December 2018 ... 6 years after things kicked off, or 8 years since the true start
The second was reached in January 2023 ... 5 years after the first
Profits at around the same rate shows that the crowd outside of Tumblr is just as large. If you really needed a Tumblr to advertise, then these 2018 list games published before the Tumblr craze, wouldn't still be on the list.
Wayhaven's author Seraphinite was in the VN and Tumblr indie scene before coming over to choicescript, scenes where charging patreons was already accepted. Though that isn't as relevant as her having a pre-established fanbase.
Fսcking market expansion. A secondary audience was brought in rather than the first growing. From tumblr fandoms such as VNs, Dragon Age, Mass Effect, The Episodes and Choices mobile apps. All having their own customs and assumptions for these kinds of games, how they should be advertised, how fans should interact.
Now to note:
There was a graph a few years ago covering the trends of the community (if you can find it, please send it over!) but to summarise...
3 games pre-2016 had tumblrs, 40 something games between 2016 to 2017-preWayhavenWIP, around 450 tumblrs since wayhaven.
Fewer than 5 games pre-2016 tried to make a patreon and were always deleted by mods. post-wayhaven there are around 200 patreons linked on the CoG forum, probably many more not linked there
So there was already a growing tumblr culture pre-Wayhaven. Personally, I think because of Samurai of Hyuga, Communitiy College Hero.... maybe even Fatehaven and Zombie Exodus for being sort of... tumblr/fandom adjacent?
Some of the WIPS of the time were very tumblr coded, like Children of the Gods (Percy Jackson AU)
Importantly, this new audience is very willing to support authors on patreon, and enjoy fandom culture as a whole.
Fսcking market expansion. A secondary audience was brought in rather than the first growing. From tumblr fandoms such as VNs, Dragon Age, Mass Effect, The Episodes and Choices mobile apps. All having their own customs and assumptions for these kinds of games, how they should be advertised, how fans should interact.
Now to note:
There was a graph a few years ago covering the trends of the community (if you can find it, please send it over!) but to summarise...
3 games pre-2016 had tumblrs, 40 something games between 2016 to 2017-preWayhavenWIP, around 450 tumblrs since wayhaven.
Fewer than 5 games pre-2016 tried to make a patreon and were always deleted by mods. post-wayhaven there are around 200 patreons linked on the CoG forum, probably many more not linked there
So there was already a growing tumblr culture pre-Wayhaven. Personally, I think because of Samurai of Hyuga, Communitiy College Hero.... maybe even Fatehaven and Zombie Exodus for being sort of... tumblr/fandom adjacent?
Some of the WIPS of the time were very tumblr coded, like Children of the Gods (Percy Jackson AU)
Importantly, this new audience is very willing to support authors on patreon, and enjoy fandom culture as a whole.
But you don't need to, I've already shown how most of the top games never had any tumblr marketing. The earlier IF audience will likely still buy your game.
Why do we promote Tumblrs? it isn't to market the games, it's to market the patreons.
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